Deep dive before design.
Before screens exist, I go into the detail with specialist users and engineering: roles, exceptions, edge cases. Whatever does not come up on the table there comes up later in the code.
About · The long version
I bring people into alignment.
Not into agreement.
Most products do not fail because of technology. They fail because users, business, and delivery talk past each other. My job: turning that into a shared direction.
How I look at the work
“Clarity is not a nice side effect. It is what makes decisions hold up.”
I like complex products. Not because complexity sounds cool, but because that is where good UX craft changes the most: workflows become easier to understand, decisions become more honest, and teams waste less energy on misunderstandings.
How I work
Clear on substance.
Calm in process.
Co-creation instead of sign-off rounds.
I facilitate workshops so that disagreement has room early. A journey that was built together does not need defending afterwards.
Research only becomes useful as a decision.
Insights are not an outcome. The outcome is the decision a team can implement on Monday — with states, rules, and open points.
A prototype beats a discussion round.
A clickable flow ends opinion loops faster than any slide. After that we iterate on real data, not on taste.
What matters to me
No buzzword bingo.
Better one uncomfortable, clear question than five slides that hurt no one.
It does not show in the kickoff. It shows when things get tight and decisions have consequences.
I want to build products I would want to use myself. Sounds banal. Works as a filter.
The path here
Seven stations, one direction.
Atos Amplify · ASFINAG
UX leadership in critical infrastructure and live delivery. I have been on the ASFINAG program since 2025 — the internal move from Eviden did not change that.
Eviden · Siedle · ASFINAG
Co-built the Experience Design unit and helped fill eight roles. Led mood, design system, and configurator for Siedle; joined the ASFINAG program in 2025.
Atos · E.ON · neoHR
Enterprise UX, DesignOps, and enablement in complex organizations.
Elbkind Reply
From digital platforms to team and UX responsibility.
UDG · KWS
First documented UX/UI lead responsibility, for the client KWS.
thjnk
Digital creation between brand presence and product.
DDB · Volkswagen
Learned visual craft and systems thinking across many touchpoints.
Where I am most useful
When the product is complex and the voices are many.
Enterprise products. Public sector. Critical infrastructure. Legacy. Many stakeholders. In short, everywhere “let’s just do it” is rarely a workable strategy.
I am looking for a permanent UX Lead role. Selected freelance or interim enquiries are also welcome.
- Experience
- 10+ years
- Team building
- 8 UX hires
- Documented impact
- 4 hrs → 7 min
Generative AI
A tool. Not a promise.
I use generative AI hands-on: structuring complex material, exploring alternatives, testing ideas earlier. My evidence for that is practical prototyping and the “Generative AI for Everyone” certificate from DeepLearning.AI. This is not evidence of leading an enterprise AI transformation.
Too long? That is what the profile card is for.
Open the short version →