Deep dive before design.
Before screens exist, I go into the detail with specialist users and engineering: roles, exceptions, edge cases. Whatever doesn't come up there comes up later in the code.
About · The long version
I bring people into alignment.
Not into agreement.
The products I have seen rarely failed because of technology. Usually users, business, and delivery were talking past each other. My job: turning that into a shared direction.
How I look at the work
“Without clarity, no decision makes it to the sprint.”
I like complex products because that is where good UX craft changes the most. Workflows become easier to understand, decisions more honest. And teams lose less time to misunderstandings.
How I work
Clear on substance.
Calm in process.
Co-creation instead of sign-off rounds.
I facilitate workshops so that disagreement has room early. A journey that was built together does not need defending afterwards.
Research only becomes useful as a decision.
A research report alone changes nothing. I work toward a decision a team can implement on Monday (with states, rules, and open points).
A prototype beats a discussion round.
A clickable flow ends opinion loops faster than any slide. After that we iterate on real data, not on taste.
What matters to me
What I mean by the big words.
Better one uncomfortable, clear question than five slides that hurt no one.
It only shows when things get tight and decisions have consequences.
I want to build products I would want to use myself. Sounds banal. Works as a filter.
The path here
Seven stations, one direction.
Atos Amplify · ASFINAG
UX leadership in critical infrastructure and live delivery. I have been on the ASFINAG program since 2025, through the internal move from Eviden.
Eviden · Siedle · ASFINAG
Co-built the Experience Design unit and helped fill eight roles. Led mood, design system, and configurator for Siedle; joined the ASFINAG program in 2025.
Atos · E.ON · neoHR
Enterprise UX, DesignOps, and enablement in complex organizations.
Elbkind Reply
From digital platforms to team and UX responsibility.
UDG · KWS
First documented UX/UI lead responsibility, for the client KWS.
thjnk
Digital creation between brand presence and product.
DDB · Volkswagen
Learned visual craft and systems thinking across many touchpoints.
Where I am most useful
When the product is complex and the voices are many.
Enterprise products, public sector, critical infrastructure, legacy with many stakeholders. So everywhere “let’s just do it” is not a strategy.
- Experience
- 10+ years
- Team building
- 8 UX hires
- Documented impact
- 4 hrs → 7 min
Generative AI
A tool, nothing more.
I use generative AI hands-on: structuring complex material, exploring alternatives, testing ideas earlier. I can back that up with my own prototypes and the “Generative AI for Everyone” certificate from DeepLearning.AI. I have not led a company-wide AI transformation yet.
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