Measured outcome01Siedle · Smart Home2024–2025
Complex planning,
radically shortened.
Planning logic, design system, and configurator became one guided flow.
- Role
- Design Lead
- Impact
- 4h → 7m
- Evidence
- 9.5/10 CSAT
Selected work · 2013–present
No showreel.
Context and impact.
Four client projects, plus the career path behind them. Different systems. Always the same question: what has to become clear so that product and team can actually move on?
Measured outcomeComplex planning,
Observed change02ASFINAG · Critical infrastructure2025–present
UX quality that holds
in critical delivery.
A tolling platform is being modernized while it still has to work. My job: make decisions clear enough that UX, business, and frontend do not keep starting over.
- Role
- UX Lead
- Impact
- Fewer design loops. More consistent implementation.
- Evidence
- Observed in day-to-day delivery
Observed change03E.ON · Enterprise UX & DesignOps2021–2023
DesignOps that works
in everyday delivery.
Many teams, complex B2B workflows, and a platform in motion. The lever was not a single screen but a shared way of deciding and delivering.
- Role
- Senior UX Consultant
- Impact
- More repeatable delivery across teams.
- Evidence
- Observed in the program
Observed change04neoHR · Munich · Public-sector enablement2022–2023
UX knowledge that stays
with the team.
The goal was not to need external UX help forever. The goal was a way of working that lets teams make better and more accessible decisions themselves.
- Role
- Senior UX/UI Consultant
- Impact
- More repeatable UX decisions inside the team.
- Evidence
- Organizational change observed
How I got here
Not a client project.
My career path.
Career Proof is not client work but my own CV prepared as a case: how visual execution turned into UX leadership. Deliberately kept apart from the four projects above.
Observed change05Career path · not a client project8 years
From the interface to
a shared direction.
The roles changed. The throughline did not: sorting out complexity, making quality visible, and setting teams up so they can move forward together.
- Role
- Art Director → Senior Art Director → Team Lead
- Impact
- A durable development instead of a collection of job titles.
- Evidence
- Documented roles, observed impact
Still open questions?
Enough projects.
Let's talk.
Some client work stays confidential — the public cases show the decision logic; anonymized flows, components, and artefacts can be discussed in a direct call.
If you want to know how I work: a conversation gets there faster than case study number six.