Measured outcome01Siedle · Smart Home2023–2024
Complex planning,
radically shortened.
Planning logic, design system, and configurator became one guided flow.
- Role
- Design Lead
- Impact
- 4h → 7m
- Evidence
- 9.5/10 CSAT
Selected work · 2013–present
No showreel.
Context and impact.
Four client projects, plus the career path behind them. Different systems. Always the same question: what has to become clear so that product and team can actually move on?
Measured outcomeComplex planning,
Observed change02ASFINAG · Critical infrastructure2025–present
UX quality that holds
in critical delivery.
A tolling platform is being modernized while it still has to work. My job: make decisions clear enough that UX, business, and frontend do not keep starting over.
- Role
- UX Lead
- Impact
- Fewer design loops. More consistent implementation.
- Evidence
- Observed in day-to-day delivery
Observed change03E.ON · Enterprise UX & DesignOps2021–2023
DesignOps that works
in everyday delivery.
One UX team, several dev teams, and contacts in each grid company, all working on the same B2B workflows of a platform that kept changing. My lever: a shared way of deciding and delivering.
- Role
- Senior UX Consultant
- Impact
- More repeatable delivery across teams.
- Evidence
- Observed in the program
Observed change04neoHR · Munich · Public-sector enablement2022–2023
UX knowledge that stays
with the team.
The goal was a way of working that lets the teams make better and more accessible decisions themselves.
- Role
- Senior UX/UI Consultant
- Impact
- More repeatable UX decisions inside the team.
- Evidence
- Organizational change observed
How I got here
My career path,
told as a case.
How visual execution turned into UX leadership, laid out like a project.
Observed change05Career path · not a client project8 years
From the interface to
a shared direction.
The roles changed. The throughline did not: sorting out complexity, making quality visible, and setting teams up so they can move forward together.
- Role
- Art Director → Senior Art Director → Team Lead
- Impact
- From art director to a shared team lead for around twelve people.
- Evidence
- Documented roles, observed impact
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Some client work is confidential. The cases show how decisions were made. Anonymized flows and components are available on request.
If you want to know how I work: a conversation gets there faster than case study number six.