Portrait of Pasquale

Curriculum Vitae · 2026

Pasquale.

UX Lead · Enterprise Products & Complex Workflows

Hamburg · Remote-ready

Profile

UX Lead with more than ten years of experience. My focus: complex enterprise products and workflows. I align users, business, delivery, and engineering. The result is clearer decisions, better workflows, and UX that holds up in implementation.

10+years in UX & digital design
8 hiresXD unit co-built
4h → 7minstallation · 9.5/10 CSAT

01 — Experience

Career path

01
Jan 2026 — present

UX Lead / Senior UX & UI Consultant

Atos Amplify

  • Lead UX in an ASFINAG program with around 80 operational users and 40–60 delivery participants (program scope, not my team).
  • My job there: bringing decisions together across specialist users, client, product, delivery, and engineering.
  • Redesign and component-based frontend implementation run in parallel with delivery. So not a comfortable greenfield situation.
02
Apr 2023 — Dec 2025

Senior UX & UI Consultant

Eviden

  • Led UX/UI in complex client projects, where user needs, business, and technical feasibility had to fit together.
  • Built up the Experience Design unit together with the Head of Design; hired eight people with them.
  • Developed the visual mood, design system and planning configurator for Siedle.
  • On the ASFINAG program since 2025, continuing at Atos Amplify from January 2026.
03
Jun 2021 — Mar 2023

Senior UX & UI Consultant

Atos

  • Modernized complex E.ON workflows. Difficult business logic turned into clearer journeys and interfaces.
  • B2B extranet, later reported by E.ON Grid Solutions at around 15,000 daily users (figure from after my engagement).
  • Moved legacy structures toward SAP Fiori / Workzone-aligned target states.
  • Continued and expanded the design system in Figma. Worked out user stories with contacts at E.ON's grid companies (e.g. Westnetz).
  • Established a UX method kit for the City of Munich (neoHR) in an HR context with 45,148 employees (started here, continued after the move to Eviden).
04
Aug 2017 — May 2021

Senior Art Director / Teamlead / UX Designer

Elbkind Reply

  • Led digital branding, campaign, and platform work for AOK, TK, Ritter Sport, and other clients.
  • Took on shared team lead responsibility for roughly twelve creatives and concept designers.
  • Shifted the focus from campaigns to long-lived platforms.
Sep 2016 – Jul 2017 · Art Director / UX/UI Lead · UDG (UX/UI lead for KWS)Jul 2015 – Aug 2016 · Creative Art Digital · thjnkApr 2013 – Jun 2015 · Junior Art Director · DDB